13 . Prologue to a Unified Theory of Attitudes , Stereotypes , and Self - concept ANTHONY
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چکیده
The theoretical analysis in this chapter connects social psychology's central cognitive constructs, stereotype and self-concept, to its central affective constructs, attitude and self-esteem. In addition to proposing this unified account of social psychology's major theoretical constructs, the chapter seeks to unify the competing affective-cognitive consistency principles of social psychology's classic consistency theories: Heider's (1958) balance theory, Osgood and Tannenbaum's (1955) congruity theory, and Festinger's (1957) cognitive dissonance theory. Initial support for the unified theory comes from experiments that use a new latency-based procedure, the Implicit Association Test (IAT), to obtain indirect measures of implicit attitudes, stereotypes, self-concept, and self-esteem (Banaji & Greenwald, 1995). The IAT's findings reveal patterns of affective-cognitive consistency that are not readily observed with explicit (self-report) measures.
منابع مشابه
A unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept.
This theoretical integration of social psychology's main cognitive and affective constructs was shaped by 3 influences: (a) recent widespread interest in automatic and implicit cognition, (b) development of the Implicit Association Test (IAT; A. G. Greenwald, D. E. McGhee, & J. L. K. Schwartz. 1998), and (c) social psychology's consistency theories of the 1950s, especially F. Heider's (1958) ba...
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تاریخ انتشار 2005